вЂњIts only chance now is to gain awards traction.вЂќ вЂњThere was an over-inflated sense of how well this film could do,вЂќ said Jeff Bock, an analyst with Exhibitor Relations. ItвЂ™s almost entirely a domestic play, and so far itвЂ™s only made about $10 million. Given that the film is dialogue-driven and lacks a major star, its foreign prospects seem bleak. That means that вЂњSteve JobsвЂќ needs to do at least $120 million in order to break even. The picture cost $30 million to make and at least as much to market. ItвЂ™s still hard to see how the film turns a profit. вЂњThe critics are there for it and the buzz in these markets is strong.вЂќ

вЂњWe are going to continue to support the film in the markets where it is showing strength and weвЂ™re going to continue to do it aggressively and proactively,вЂќ said Nick Carpou, UniversalвЂ™s domestic distribution chief. If it can stay in theaters until Golden Globe and Oscar nominations are announced, they believe it can rebound. Studio executives note that it is popular in major urban markets like San Francisco and New York, and argue that the filmвЂ™s A minus CinemaScore means word-of-mouth will be strong. Universal believes that the picture can recover. Going into the weekend, some tracking suggested that the picture would do as much as $19 million. It debuted to a measly $7.3 million, only a little more than the $6.7 million that вЂњJobs,вЂќ a critically derided film about the iPhone father with Ashton Kutcher, made in its initial weekend. Moreover, Michael Fassbender, the electrifying Irish actor who replaced Bale as Jobs, lacks the drawing power to open the picture.ДЄfter racking up the yearвЂ™s best per-screen average in its opening weekend and doing strong business in limited expansion, вЂњSteve JobsвЂќ hit a stumbling block in its national release. вЂњSteve JobsвЂќ was too brainy, too cold, and too expensive to make it a success.

Pelicula steve jobs 2015